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Providing Alternative Text Content for Video

Video has become a very popular website feature, but it is important to keep in mind that some users are unable to consume video content for a variety of reasons:

slow internet connection
lack of a required plug-in
inability to hear audio
inability to see video
inability to use a mouse

This is why all multimedia, including videos, posted to the UM SPH website should provide alternative text content. Moreover, section 508 of the Americans with Disabilities Act stipulates that alternative text content should be provided for all audio and video content on educational and government-funded websites.

Video captioning refers to a time-synced text file that runs along with the video. Video transcripts refers to an alternative text file containing what was said in the video.

When submitting videos to SPH Web Services to be placed on the SPH website, please provide either captioning or a transcript.

Captioning and Transcription Resources

Web Accessibility at the University of Michigan - Captioning
Web Captioning Overview
Automatic Captioning in YouTube
Free Tools for Captioning YouTube Videos
Captioning YouTube Video and Providing Accessible Controls
A relatively pain-free way to have accessible, captioned video in your web pages, brought to you by the friendly people at The Ohio State University Web Accessibility Center
YT Player makes your embedded YouTube videos more accessible.
If you have a transcript, you can use Vsync (free) to produce the timed XML file used for captioning.
Automatic Sync Technologies will caption your video at $69 per media hour if you supply a transcript with your movie file. That means that a typical six-minute video would cost you $7 to caption. And it will only take them 10 minutes to produce the file in a variety of formats. They charge $165 per media hour for transcribing and captioning ($17 for a six-minute video), with a 72-hour turnaround.

UM Web Accessibility Resources

Web Accessibility at the University of Michigan
This site will help you to understand what the accessibility requirements are for your online resources, how to meet those requirements, and what resources you have at your disposal.
Scott Williams, Web Accessibility and Adaptive Technology Coordinator
Office of Institutional Equity
2072 Administrative Services Building
1009 Greene Street
Ann Arbor, MI 48109-1432
swims@umich.edu
734.764.0051
U-M Gateway Accessibility Information