Covers general concepts of strategic planning for business development and marketing as applied to health care settings. Topics include: assessing and understanding the needs of key customer groups; health consumer behavior; market segmentation and targeting; clinical staff needs and relations; forecasting service demand; new product development; product pricing and distribution; advertising and public relations; analysis of collaborative and competitive environments, and strategy formulation. Potential conflicts between an organization's business objectives and its participation with competitors in collaborative community benefit programs are also explored. In the 3 credit hour version of the course, extra emphasis is placed on experiential learning methodologies for developing health services strategic plans and the exploration of topics key to successful strategic positioning, business development, and marketing in the management of health care services.
HMP665
Information Management and Decision Support Systems in Health Care
Winter
term(s)
3 Credit Hour(s)
Instructor(s):
Calhoun, Judith
Not offered 2009-2010
Prerequisites: HMP 600, 601 or 602
Covers the strategic management and utilization of computer-based information and decision-support systems in the delivery of health services. Topics include: principles and methods of systems analysis, assessment, and strategic planning; design considerations for information systems development; e-health and e-commerce system trends; health care information systems application areas; large-scale regional information systems; system selection, implementation and evaluation; regulatory requirements; organizational implications of expanding computer usage; and the strategic positioning of information systems and technology for business optimization and collaborative advantage. The course is targeted to those who at some point in their career will oversee or have direct input on one of the highest expenditure areas for health care organizations--the planning, selection, deployment, and management of electronic health records (EHR), management decision-support and tracking systems (DSS), and other health information technologies (HIT).
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