Victor J. Strecher, Ph.D.

Victor Strecher

Professor, Health Behavior & Health Education

Director for Innovation and Social Entrepreneurship

1792 SPH I      Vcard icon
1415 Washington Heights
Ann Arbor, Michigan 48109-2029

(734) 763-4251


Website(s): Center for Health Communications Research (CHCR)

Curriculum Vitae (PDF)

Professional Summary

Dr. Strecher has been a Professor in the UM School of Public Health since 1995. He founded the Center for Health Communications Research and has been leading investigator on over $45 million in grant-funded studies. With the University, Dr. Strecher founded HealthMedia Inc. in 1998, an Ann Arbor-based company that develops and disseminates award-winning tailored health interventions to millions of users. In 2008 HealthMedia Inc. was purchased by Johnson & Johnson. Currently, as Director for Innovation and Social Entrepreneurship, Dr. Strecher is helping the University of Michigan disseminate research to the real world, improving the public’s health nationally and globally.

Vic’s latest project related to finding purpose in life:

Vic talks about purpose in life:

Vic talks about tailored behavior change:

Courses Taught

HBEHED500: Behavioral And Social Science Foundations For The Health Professions
PUBHLTH300: Behavioral and Social Foundations for the Health Professions    Syllabus (PDF)
PUBHLTH600: Cross-Disciplinary Approaches to Public Health Challenges


Ph.D., Health Behavior & Health Education, University of Michigan, 1983
M.P.H., Health Behavior & Health Education, University of Michigan, 1980
B.S., Science and Math, Michigan State University, 1977

Selected Publications

Search PubMed for publications by Victor Strecher >>

Strecher, V.J. (2013). On Purpose: Lessons in Life and Health From the Frog, The Dung Bettle, And Julia. Dung Beetle Press.

Chua HF, Ho SS, Jasinska AJ, Polk TA, Welsh RC, Liberzon I, and Strecher VJ. (2011). Self-related neural response to tailored smoking-cessation messages predicts quitting. Nature Neuroscience, 14(4), 426-7.

Collins LM, Chakraborty B, Murphy SA, Strecher V. (2009). Comparison of a phased experimental approach and a single randomized clinical trial for developing multicomponent behavioral interventions. Clinical Trials, 6, 5-15.

Strecher VJ, McClure J, Alexander G, Chakraborty B, Nair V, Konkel J, Greene S, Collins L, Carlier C, Wiese C, Little R, Pomerleau C, and Pomerleau O. (2008). Web-Based Smoking Cessation Program: Results of a Randomized Trial American Journal of Preventive Medicine, 34(5)

Nair V, Strecher V, Fagerlin A, Ubel P, Resnicow K, Murphy S, Little R, Chakraborty B, Zhang A. (August, 2008). Screening experiments and the use of fractional factorial designs in behavioral intervention research. American Journal of Public Health, 98(8), 1354-1359.

Strecher VJ (2007). Internet Methods for Delivering Behavioral and Health-Related Interventions (eHealth). Annual Review of Clinical Psychology. Annual Reviews.

Chang AE, Ganz PA, Hayes DF, Kinsella TJ, Pass HI, Schiller JH, Stone RM, and Strecher VJ (2006). Oncology: An Evidence-Based Approach. Springer.