just stimulating conversation
Risk Rage
This event will take place Tuesday, November 1, 2011 from 2:00 p.m. to 3:00 p.m. in room 1680 SPH I.
The event will also be webcast.
Why do intelligent people sometimes believe dumb things? Science communicator Craig Cormick talks with Di Bowman about the social values that govern much public perception of risk, and how they affect the decisions people make.
Panelists
Craig Cormick, Manager of Public Awareness and Community Engagement, Australian Department of Innovation, Industry, Science and Research
“Understanding the differences between a scientific view of risk and the general publics’ views of risk, as well as the difficulty of changing one perception to the other, is crucial to understanding the difficulty of effective risk communications.”
Di Bowman, Assistant Professor, University of Michigan School of Public Health Department of Health Management Policy
“What are your options when someone's idea of risk is more Hazard x Outrage than Likelihood x Impact?”
Watch the 
