just stimulating conversation
When is understanding risk less about Likelihood x Impact and more about Hazard x Outrage? Answer: When risk is being assessed by intuition, feelings and personal values – which drive many risk perceptions towards technologies such as nanotechnologies, genetically modified foods or infant vaccination. Science communicator Craig Cormick joins Di Bowman in an entertaining discussion on the social values that govern much public perception of risk, and a look at why otherwise rather intelligent people (like ourselves) can sometimes believe rather dumb things (unlike ourselves -?).